In the current watch market, consumers are eager for watches with both recognition, texture and unique style, while dealers and start-up brands suffer from three pain points: high minimum order quantity, high customization threshold and design without memory.

FOKSY launched a new square automatic mechanical men's watch model K279-6-1001. This new product reshapes the aesthetic of business watches with a minimalist square profile, taking into account wearing comfort and advanced craft texture. At the same time, it reduces the customization threshold, and the minimum order for LOGO customization is 50 pieces. Provide highly competitive watches for brands, cross-border sellers and offline dealers who want to open up the business track of men's light luxury.

One, subversive founder design, to create the market scarce differentiated wrist form products

The new square watch from the ergonomics, visual aesthetics, daily wear three dimensions to complete a comprehensive upgrade, each appearance details after dozens of times to open the mold polishing, to create a rare thin business watch on the market.

1. Golden Proportion Square Case，Lightweight Body Overturning the Traditional Heavy Impression of Square Watches

Watch case with 30mm horizontal diameter, 38mm vertical height of the rectangular golden ratio, different from the market narrow, rigid square watch, the ratio of length and width balance atmosphere, suitable for the vast majority of Asian, European and American men's wrist, 9.5mm ultra-thin case thickness, abandon the traditional mechanical table more than 12mm thick body, There is no obstacle to daily shirt cuffs, formal and casual wear can be easily adapted to solve the core pain point of wearing square watch card cuffs for business people.

The wire drawing process of the whole body is delicate and soft, the edges and corners are processed by micron-level arc passivating, and sharp edges and corners are rejected, the touch is smooth and does not shave the skin, and the wrist will not be worn for a long time. 316L stainless steel has low sensitivity properties, anti-oxidation, anti-scratch and anti-wear characteristics, and it is not easy to produce scratches, blackening and fading when wearing daily for a long time, and it can maintain the senior matte texture of metal all the year round. Significantly reduce the problem of after-sales loss.

2. Four Color Metal Case Color Options，Covering All Levels of Consumer Demand

This new product is launched in one go in four mainstream light luxury metal colors: silver, gold, rose gold and matte black. One set of molds covers multiple price range consumer groups. The wide lugs enhance the watch's stable and dignified appearance. The narrowed tail fits the wrist well, balancing visual balance and wearing fit. The inner side of the cowhide strap has been softened, which is skin-friendly and breathable. It is not easy to sweat when worn in summer. The stitching is neat and firm, wear-resistant and not easy to crack. The texture far exceeds that of faux leather watches of the same price range.

3. Minimalist Back Cover Design，Reserving Sufficient Space for Brand Customization

The back cover of the watch is a single brushed 316L stainless steel flat surface, without any complicated or redundant carvings. The large flat area is specially designed for the brand LOGO engraving. The original factory's basic back cover only retains a simple logo. The brand can freely engrave the brand name, brand slogan, founding year, and exclusive patterns. The engraving depth is uniform and the texture is clear. The four fixing screws when opening the back cover are neat and symmetrical. The mechanical back cover is equipped with a precise sealing structure, ensuring a 5ATM waterproof performance for daily use. It can be worn safely while washing hands, getting caught in the rain, or doing short swimming, meeting the all-weather wearing needs of business people.

4. Integrated Automatic Mechanical Movement， Dual Online of Appearance Level and Hard Core Strength

Different from the low-price decorative square watch in the market, this new product is equipped with automatic mechanical movement, relying on daily wrist swing automatic energy storage, with collection value and unique atmosphere of mechanical watch. The 67.7g lightweight overall weight won't give the wrist a burden. Long-term commuting or business trips won't be stressful. It is positioned as an mid-range business mechanical watch.

Two, summary: scarce appearance + low threshold customization, seize the new growth of the watch market

The core of long-term growth lies in the segmented and differentiated watch styles and the customization of its own brand. FOKSY's new K279 square automatic mechanical men's watch, with its rare ultra-thin and minimalist square design in the market, breaks the aesthetic monopoly of round watches. It is made of solid 316L stainless steel materials, a stable automatic mechanical movement, and a four-color full coverage color scheme to create a best-selling product with strong power.

At the same time, 50 pieces can be completed a full set of LOGO brand customization, easily create its own exclusive watch, relying on the unique appearance to seize the new track of men's light luxury business watch, this new product will become a powerful help for you to develop the market.

FOKSY continues to deepen the watch OEM/ODM custom track, to provide global partners with highly differentiated, cost-effective watch products, look forward to working with more brands, with innovative design to tap the new growth potential of the watch market.