Tribute to racing legend TAG Heuer launches Formula 1 Senna special edition watch

Thirty years ago, Ayrton Senna became the youngest Formula 1 driver to win three world championships. Today, in order to celebrate the extraordinary achievements of Elton Senna, TAG Heuer and The Senna brand have launched a new Formula 1 series special edition watch (model: CAZ101AJ.FC6487).

On November 3, 1991, Elton Senna crossed the finish line first at the Australian Grand Prix, winning the sixth victory of the season and winning the Formula 1 world championship. Since 1988, Senna has served as the TAG Heuer brand ambassador. The Brazilian driver dominates the highest rules of motorsport and won three world championships in 1988, 1989 and 1991. TAG Heuer evokes memories of the legendary Formula 1 racing driver with the new Formula 1 series Senna special edition watch, and once again celebrates the partnership with The Senna brand.

TAG Heuer’s new special edition watch pays tribute to the legend of Elton Senna, and as the latest member of the Formula 1 series, it demonstrates the brand’s unwavering enthusiasm and commitment to motorsports.

TAG Heuer TAG Heuer Formula 1 Senna special edition watch uses yellow and black color scheme, which is also the iconic color of Senna. The sub-dial at 6 o’clock and the bezel at 12 o’clock are decorated with the name “SENNA” and the famous double “S” symbol. The dial is slate grey, with a small seconds counter, 1/10 second counter and 30-minute cumulative counter at 3, 6 and 9 o’clock respectively. The name of the “FORMULA 1” series is also marked around the bottom of the sub-dial at 6 o’clock.

The TAG Heuer Formula 1 Senna Special Edition watch is equipped with an ultra-resistant black ceramic bezel, decorated with a yellow frame, highlighting the dynamic elegance of the watch. The speed scale is marked on the bezel, up to 400km/h, which is also the limit speed of the Formula 1 car. The applied hour markers and hour and minute hands are coated with white Super-LumiNova® fluorescent material to ensure that they are clear and easy to read under any circumstances. This special edition watch is equipped with a quartz movement, the back cover is engraved with Elton Senna’s iconic helmet pattern, and the words “SENNA SPECIAL EDITION” (SENNA SPECIAL EDITION), the entire watch has 20 bar (200 meters) water resistance.

With the new Formula 1 series Senna special edition watch, TAG Heuer once again reaffirms its firm commitment to motorsport by paying tribute to the eternal legend of the race. It is reported that the watch will be launched in November 2021, with a price tag of US$2,300, which is equivalent to approximately RMB 14,700.

Leave a Reply