As FOKSY factory, which has been in the watch manufacturing industry for many years, we receive hundreds of enthusiastic brand entrepreneurs every year. In the traditional concept, everyone thinks that making a watch brand is very simple: find a factory, choose a style, put on a Logo, change the packaging, and you can put it on the shelves.

FOKSY will provide you with a deep factory perspective on the four core considerations that rarely get mentioned but are crucial for the success or failure of a new watch brand.

First, the invisible mismatch of structural parts: don't let the whimsical design destroyed on the assembly line

Many novice brand owners will spend a large sum of money to hire advertising agencies or pure graphic designers to draw designs in the early stage. The design drafts are magnificent, full of futurism or extreme artistry. However, when these drawings are sent to the engineers, they often face the embarrassing situation of not being able to be implemented.

1. Conflict between Art Design and Mechanical Structure

A watch is not a painting; it is a three-dimensional micro-space containing dozens of precise components.

• Space limit: many designers in order to pursue the ultimate thin, but on the dial design heavy three-dimensional word nail, or the choice of high volume automatic mechanical movement, the result is that the needle swing space is insufficient, the pointer will scratch the dial or table mirror when rotating, resulting in stop.

• The tube and waterproof structure: a lot of strange shaped special-shaped case (such as irregular polygon, extremely flat streamline), in the 3ATM or 5ATM waterproof test, due to the uneven force of the silicone waterproof ring, easy to seepage.

2. Factory Tips for Avoiding Pitfalls

After the design concept is determined, before the formal opening of the mold, we must let the factory's engineering structural division feasibility assessment (DFM) foksy we will carry out three-dimensional assembly simulation through CAD, calculate the inner wall of the case, the movement solid ring, the micron distance between the thickness of the face and the gap between the watch hand, to ensure that it can look good and can be made more.

Two, tolerance and material game: the bottom logic of a penny for goods

The same is stainless steel, cold forging process of 316L fine steel and ordinary stainless iron, or even zinc alloy, in the naked eye at first sight may be little different. But after wearing them for two or three months, inferior materials will cause allergies, coating peeling, or even corrosion of spots by sweat.

Tolerance Control: The Fortress of High-End Brands

The high-end feel of a watch largely depends on tolerance.

• How much is the amplitude of the shaking at the connection between the strap and the ear?

• Is the damping sensation of the rotating bezel tight and crisp, or loose and slack?

• High-end factories can control the tolerance within the standard range. This subtle difference directly determines whether consumers feel it is a precision instrument when they receive it.

Three, quality control (QC) process of life and death line: the last line of defense before leaving the factory

Many novice brands believe that when a watch is assembled and ready to go, it can be packaged and shipped, often ignoring the rigorous quality inspection process that is the main culprit for high return rates.

In FOKSY factory, a qualified watch must pass a strict testing process before leaving the factory:

When choosing a factory, novice brands must clearly require the factory to issue a quality inspection report for each batch. Do not compress the quality inspection time of the factory in order to catch up with the schedule, because any quality inspection cost saved in the factory will eventually become a poor review on the e-commerce platform and high return and replacement freight.

Four, factory perspective of brand channel suggestion

Creating a watch brand is essentially an art of constantly balancing design, materials, craftsmanship, and inventory within a limited budget. A factory is not merely an assembly line machine; The factory is not a simple OEM machine, but a "demining army" on the road of your brand entrepreneurship. If you choose a reliable factory that is willing to accompany you to grow, understand structure, control tolerance, and provide flexible supply chain, your brand will be half successful. The future is far away, and every second beat of the watch world is full of ingenuity and details. With the craftsman spirit, hold up your brand dream.

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