Bringing Our Luxury Brand's Watch Line to Life With Foksy — 50 MOQ for Secondary Design

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As the product director of a Milanese luxury brand, I'm sharing how we launched our first watch line—one that began with doubts but succeeded, thanks to Foksy Watch. We focus on quiet luxury, so expanding into timepieces felt daunting: we wanted brand-aligned watches, but full custom designs were too costly and risky. When we first considered watches, we wondered how to avoid generic, afterthought designs and test small batches without overcommitting; we refused to compromise on quality for our customers, but gambling on an unfamiliar category felt risky—we almost gave up finding a partner. It was then that we found Foksy, who offers secondary design on their own existing watch styles for small batches, and this is our honest story, no hype.

Our brand is defined by minimalist silk and handcrafted leather—quiet elegance—and a generic watch would dilute our identity, which is why prior suppliers didn't work for us: they only offered one-size-fits-all designs that ignored our focus on texture and quality, with no personalized support. Our customers choose us for small details, so a generic watch wouldn't resonate, and a full custom design was too risky for our first foray into timepieces—until we found Foksy's secondary watch design, the practical solution we needed. Testing the market without overcommitting was key—we didn't want 500+ units of unsold inventory—and while other suppliers only offered costly, slow full custom designs, a colleague recommended Foksy: secondary design on their existing styles, with a low 50-unit MOQ that became our breakthrough.

After months of searching, we connected with Shenzhen-based Foksy, and what set them apart from other suppliers pushing generic designs was that they listened, understood our brand, and offered to adapt their existing watch styles to feel like ours—no full custom, no high costs, no corners cut. Their honesty made us give them a chance, and their 15-year-experience design team kept things simple: they studied our brand archives (silk, leather, button details) and incorporated them into their existing styles for our secondary design, doing their job well with no fanfare and giving us peace of mind. Their lead designer summed it up perfectly: "We make watches feel like your brand, even if they're our existing styles," and they delivered—a 38mm case from Foksy's existing range (316L stainless steel, matching our quality), silk-textured dial, and button-shaped markers, small tweaks that made the watch uniquely ours.

We worried about trial run risk, but Foksy's tiered MOQ let us test 50 units—logo and small tweaks, perfect for50 MOQ secondary design—so we could gauge customer reaction and scale up without waste, a flexibility that was invaluable for us as watch newcomers, since no other manufacturer offered this accessibility for secondary design on their existing styles. Beyond flexibility, Foksy's in-house production ensured quality for our secondary design tweaks: they sent 3D prototypes in 10 days (we adjusted dial texture and strap color to match our spring collection), met our tight launch deadlines, and maintained reliable consistency—all we asked for. After finalizing the tweaks, their ISO9001 facility conducted 20+ quality checks, and we never had to chase updates; they matched our high standards, and trust, which is key for new brand products, is exactly what Foksy delivered.

We were nervous on launch day, but the limited-edition watch sold out in 72 hours, with customers loving how it felt like a natural part of our brand—all thanks to Foksy's secondary design tweaks, a quiet, perfect success for our quiet luxury brand. Encouraged by this, we scaled up to 300 units with more tweaks and a mechanical movement, and Foksy's support didn't end with shipping: when a few customers reported loose straps, they sent replacements within 48 hours with no hassle, and their 2-year warranty reassured our customers, reflecting well on our brand. We've partnered with them ever since, enjoying smooth, reliable work, and if you're a fashion brand wanting a watch line without full custom costs, Foksy works—they're reliable, skilled at secondary watch design on their existing styles, with 1000+ on-trend styles, 50-unit MOQ, in-house production, and a 2-year warranty, making them a practical choice for luxury brands. I'm glad we found Foksy; they helped us launch a brand-aligned watch line without full custom risk by adapting their existing styles, and if you're ready to take that step, head to foksywatch.com—they'll guide you with no hype, just as a reliable partner turning vision into reality.